Vente à distance : le téléphone et le courrier font de la résistance !

25 Octobre 2012 , Rédigé par Pierre-Alain Baly Publié dans #e-commerce, #vente à distance, #smartphone

Une très bonne étude du Credoc référence les moyens utilisés par les Français pour passer des "commandes par correspondance". Evidemment, Internet est largement en tête avec 63% du trafic et la part des mobiles intelligents est en forte croissance.

Mais le bon vieux téléphone a encore de beaux restes avec 11% de pratiquants. C'est encore autant que via smartphone & tablette réunis.

De même pour le courrier avec lui aussi 11% de fidèles, alors que ce moyen de commande fait désormais figure de dinosaure.

On est en 2012 mais les habitudes du 20ème siècle ont encore la dent dure !

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